Going mobile is important
Jessie had the idea to move her business all over town and have 13 stands. On page 101 Jessie looked at the clock and she quickly got dressed and went down stairs and jessie
Sell in a good spot.
You need to find the right location because if you find the right location you can get more business.on page 20 and 21 because scott said “why can't we just stay in the shade by your house?” Evan said no because Jessie said we will get more business at the end of the corner.
Price your item well.
One rule is that you need to stay the cheapest one in town. In the text Jessie said “cheapest one in town” and then all of the town came to her lemonade stand so Jessie won the lemonade war.
Advertise well!
One rule is make people love your business by make great advertising and make it at a amazing price like when Jessie made good advertising with megan when they added pretty posters and decorations.
Value- Added
A rule is that you should make something extra in your product. It is value added! In the book on page 78 Jesse makes it value added by adding snacks to her stand.
Follow the business laws.
One rule is to know laws. by knowing where you can sell and when.Like on page 96-99 because it said that he got busted dy not knowing his lemon laws. Like when he was selling on private property or else they would have to sell something every two feet or he would need a permit on page 97-98.